Privacy and Cookie Policy

Privacy Policy

Thank you for your interest in our website and services. For us, data is the foundation of excellent service. However, our most valuable asset is the trust of our customers. Protecting our customers' data and using it only as they expect is our top priority. Therefore, this privacy notice aims to inform you about the processing of your personal data and your rights in this regard, in accordance with the European General Data Protection Regulation ("GDPR") and other applicable data protection laws.

1. General Information

  1. The entity responsible for the operation of this website is VALENCIA TRADING OFFICE S.L. (hereinafter referred to as "VTO," "we," or "us").

  2. If you have any questions regarding privacy and data protection, you can reach out to our Data Protection Officer using the following contact details: VALENCIA TRADING OFFICE SL, Data Protection Officer, AVENIDA MEDITERRANEO (POL INDUSTRIAL DEL MEDI) 8, 46550 Valencia, Spain, email: datenschutz@metro.de. Please include "VTO" in the subject line of your email.

  3. This privacy policy explains how we collect, process, and use personal data in connection with the operation of our website. Personal data refers to any information about an identified or identifiable natural person. An identifiable person is one who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person. We process your personal data exclusively within the framework of applicable legal regulations.

  4. We have implemented appropriate technical measures to ensure that your data is protected against unauthorized disclosure, unlawful use, alteration, and destruction. VTO employees are required to comply with data protection regulations when handling (personal) data.

2. Processing of Personal Data and Sharing with Third Parties

  1. To enable navigation on the website, the legal basis being VTO's legitimate interest. Some personal data is automatically collected through your device (computer, mobile phone, tablet, etc.) when you use our website via cookies, as outlined in the cookie policy. This includes the IP address currently used by your device, the date and time, the type of browser and operating system of your device, and the pages accessed. Protecting our website and optimizing our services constitute a legitimate interest of VTO.

  2. If you reach out to us (for instance, by sending an inquiry to datenschutz@metro.de), we will only process the personal data you have provided to us, strictly to address your inquiry. The legal basis for this processing is your explicit consent.

  3. VTO will retain Users' Personal Data only for the time necessary as specified in the cookie policy, with a maximum retention period of 2 years.

  4. To fulfill the data processing activities mentioned in this privacy policy, we use service providers as data processors under Article 28 GDPR, such as technical service providers for website management and maintenance. These are METRO Group providers located in countries within the European Union (EU) and the European Economic Area (EEA). Through contractual agreements, we ensure that these providers comply with the required contractual and legal obligations. No personal data is shared with other recipients unless we are legally obligated to do so. For more information, please contact our Data Protection Officer: datenschutz@metro.de.

3. Your Rights

You can exercise the rights granted to you under the GDPR by contacting datenschutz@metro.de, specifically:

  • To obtain information about the processing of your personal data and a copy of it (Art. 15 GDPR)
  • To rectify inaccurate personal data and complete incomplete data (Art. 16 GDPR)
  • To request the deletion of your personal data and, if it has been made public, for VTO to inform other data controllers about the deletion request (Art. 17 GDPR)
  • To restrict the processing of your personal data (Art. 18 GDPR)
  • To request data portability, so your personal data is provided in a structured, commonly used, and machine-readable format, and to transmit this data to another data controller without obstruction from VTO (Art. 20 GDPR)
  • To withdraw your consent; withdrawal does not affect the legality of processing based on consent before its withdrawal (Art. 7 GDPR)
  • To object to the processing of your data (Art. 21 GDPR)
  • You also have the right to file a complaint with the competent supervisory authority if you believe that data processing is not in compliance with the GDPR (Art. 77 GDPR)

If your personal data is processed based on legitimate interests in accordance with Art. 6 para. 1 s. 1 lit. f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons related to your particular situation. To exercise your right to object, simply send an email to METRO's Data Protection Officer (see above).

4. Updates

We reserve the right to periodically update this data protection notice. Updates to this notice will be published on our website.

Valencia Trading Office, S.L.

Last modified: September 2025

Necessary Cookies

These cookies are essential to ensure the basic functionality of the website, including session management, traffic and data communication control, providing organized summaries, preventing fraud related to service security, counting visits for software license billing purposes (website, platform, or application), using security elements during navigation, storing content for video or audio playback, or enabling dynamic content (e.g., loading animations for text or images).

VTO does not require your consent to install cookies that are necessary to enable the website's functionalities, as their use is based on the need to provide the requested services. Therefore, since these cookies are essential for the website's operation, they are enabled by default and cannot be denied or disabled.

Necessary Cookies Details and Settings

Preference Cookies

These cookies allow the website to remember any decisions you make regarding your preferences, such as the language you select. If you choose these features yourself (e.g., selecting the website's language), the cookies will be considered a service explicitly requested by you and will therefore be used exclusively for the selected purpose.

Preference Cookies Details and Settings

Statistics Cookies

These cookies enable the website to collect anonymous statistics, thereby improving the user experience, usability, and accessibility of the content. The information obtained through these cookies is unlikely to pose a privacy risk to users, as it is analyzed in aggregate form to generate statistics and reports that help improve the website's functionality.

Siteimprove Analytics

This website uses Siteimprove Analytics, a web analytics service provided by Siteimprove GmbH, Kurfürstendamm 56, 10707 Berlin, Germany. We use Siteimprove Anlaytics to analyse general website usage by visitors in order to improve the functionality of our websites (e.g. accessibility of our texts, functionality of links, etc.) and to provide the most pleasant and useful visitor experience possible. For example, temporarily your anonymised IP address, your browser and operating system, the URL visited, page title, length of visit and other statistical data are collected for quality assurance purposes only and their analysis helps us to continuously improve our offering for all visitors. Siteimprove uses cookieless tracking for this service, in which no cookies are generated. The data that Siteimprove collects and processes is stored in encrypted form in the EU. The dedicated data centres are located in Germany and Denmark.

Siteimprove Analytics cookieless tracking replaces the traditional use of cookies with a "Visitor Hash" made of non-personal information. This information includes anonymized IP and HTTP header values with browser attributes such as browser type, browser version, browser language, and the user agent string. The Visitor Hash only consists of server-side attributes passed along by the website server. Cookieless tracking does not store any data on user’s terminal equipment. Cookieless tracking does not gain access to any client-side data about the user's device. IP anonymization prevents the website visitor from being identified by anonymizing the IP address, using encryption methods such as truncation and hashing, whereby the information is irreversibly shortened and encrypted.

The legal basis for the use of Siteimprove Analytics is Art. 6 para. 1 sentence 1 lit. f) GDPR and our legitimate interest in analysing website activities.

Google Analytics

If you have enabled statistical cookies, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users interact with it. The information generated by the cookie about your use of the website will be directly transmitted to and stored by Google on servers in the United States.

However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the U.S. and shortened there. We use Google Analytics to analyze and improve the use of our website on an ongoing basis. The statistics obtained allow us to enhance our offerings and make them more engaging for you as a user.

On behalf of METRO, as the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Data sent by us and linked to cookies, user IDs (e.g., user ID), or advertising IDs are automatically deleted after 14 months. Data whose retention period has expired is automatically deleted once a month.

You can refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do so, you may not be able to use all the features of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout?hl=en.

This website uses Google Analytics with the "_anonymizeIp()" extension. This ensures that IP addresses are processed in a shortened form, preventing any direct personal reference. If any data collected about you is personally identifiable, it is immediately excluded and deleted.

We use Google Analytics to analyze and improve the use of our website on an ongoing basis. The statistics obtained allow us to enhance our offerings and make them more engaging for you as a user. The legal basis for using Google Analytics is your consent in accordance with Art. 6 para. 1 s. 1 lit. a) GDPR. You can revoke your consent at any time with future effect and without providing reasons by contacting us as indicated above. Processing carried out before the revocation remains unaffected.

Statistics Cookies Details and Settings

Third-Party Content and Services Cookies

This website uses embedding features to display and play videos and other external content (third-party content). By default, this content is inactive, meaning no personal data is transmitted to external providers when you visit our website. You can use our website without external content. However, you may choose to activate the content individually for each external provider. By doing so, you consent to the installation of cookies by third-party providers, the transmission of your personal data (e.g., usage data, communication metadata, especially IP address, and location data, if applicable) to these providers, and the potential processing of this data in third countries, such as the United States. The legal basis for this data transmission is your voluntarily given consent in accordance with Art. 6.1a) GDPR. You can revoke your consent at any time by unchecking the external provider's option.

Further processing is carried out under the sole responsibility of the respective external provider.

Special notes on YouTube

YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, California 94043, United States. Regardless of whether the embedded videos are played, every time this website is accessed, a connection is established with Google’s "DoubleClick" network, which may trigger additional data processing activities beyond our control. For more information about YouTube’s data protection practices, please refer to the provider’s privacy policy at: www.google.com/policies/privacy. Details about the cookies used by Google can be found at: policies.google.com/technologies/cookies?hl=en&gl=en.

Special notes on Google Maps

Our website uses the Google Maps plugin. This service is provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose and scope of data collection, as well as the subsequent processing and use of data by Google, along with your rights and configuration options to protect your privacy, can be found in Google’s privacy policy at: www.google.com/policies/privacy, Opt-Out: adssettings.google.com/authenticated.

Third-Party Content and Services Cookies Details and Settings

Retention Periods

The cookies used by VTO will be stored on your device for as long as necessary for the purpose for which they were installed, and for a maximum of 2 years, unless you choose to delete them through your browser settings (see section 5 of this policy).

Throughout this cookie policy, the specific duration of each cookie is indicated.

How to Disable Cookies

You can accept or reject cookies at any time by returning to the cookie settings on this page.

You can block or delete cookies through your browser settings, or configure your browser to notify you when a website wants to save a cookie:

a) If you use Microsoft Edge, you will find the option in the Menu > Settings > Data protection, search and services > Cookies. For more information, visit: support.microsoft.com

b) If you use Firefox, you will find the option in the Menu > Settings > Privacy & Security > Cookies and Site Data. For more information, visit: support.mozilla.org

c) If you use Chrome, go to Menu > Settings > Privacy and Security. For more information, visit: support.google.com

d) If you use Opera, you can configure the browser in the Security and Privacy section. For more information, visit: help.opera.com

e) If you use Safari, you will find the option in the Preferences/Privacy menu. For more information, visit: support.apple.com

Cookies Settings

This website uses cookies to provide you with the best possible service. If you do not wish to use certain cookies, you can activate or deactivate them at any time on this page. Further information on the use of cookies can be found below. Some cookies are necessary for the operation of the website and cannot be disabled.

You can activate or deactivate cookies yourself below. We offer you the possibility to make settings in order to agree to this use, to revoke your consent or to object to the use.

In accordance with Art. 49 para. 1 lit. a) GDPR, your consent also includes the transfer of data to recipients in third countries without an adequate level of data protection, such as the USA in particular, as described in detail in the cookie information. There is a risk that your transmitted data may be accessed by authorities in these third countries for control and monitoring purposes and that no effective legal remedies are available against this.